Criteria

1 Poor

2 Moderate

3 Good

4 Excellent

Technical Qualities

Exposure, burning, and dodging, dirt, dust, stains...

Poorly executed, little regard for print quality

Technique may be erratic with little sense of challenge

Most technical aspects are successful; materials generally well handled

Excellent print quality

Composition

Eye movement, space, usage, organizations, etc.

Composition is poor, little consideration

In contrast to work that receives a score of 1, there is at least some sense of decision making

Composition is generally purposeful

Excellent. Composition is purposeful

Content

Fulfills the assignment, shows intent

Solutions tend to be trite

Shows a sense of effort and some decision-making

The level of work may be inconsistent, but the work is strong enough to offset its weaknesses

Shows a sense of inventiveness or imagination, a sense of styles, or engagement with experimentation.

Communicative Properties

Visual impact, emotional reaction, mood, etc.

There is little, if any evidence of thinking

Work shows a real sense of effort, but problems are not successfully resolved.

There is successful engagement with some aspects of communication through technique

Shows obvious evidence of thinking, it may address fairly complex visual or conceptual ideas, the image is presented in an effective way to communicate.