Commercial Art Product Design
Submitted by: Cindi Hiers
Unit: Product Design, adapted from an animation created by Luc Desdoigts of France
Lesson: Container Design
Grade Level: High School
Summary:
This lesson was inspired by Luc Desdoigts who did an Soda Can animation for New Year's Day 2004. A student of his did a lesson with his high school students. I directed my students to observe all packaged products. I had several on display in the classroom. We had discussions about line, color, subject, and how each element could be displayed on a container to catch the consumers eye. Student were told to focus on what their idea of the American Dream was. Concepts discussed were money, love, happiness, employment, and environment.
Once the student decided on their American Dream they were instructed to give it a title make it a product. When the students had gotten that far they were told to design a container and a flier to sell their product, as if it were in a super market and advertised in the newspaper. Students had to include an image of themselves, ingredients which depicted themselves, and a logo on both the container and the flier. The students were to use Colored Pencils
Click on the images for full size images. - Cruel Shoes Flier - Cruel Shoes Box and product
Artists: James Rosenquist,
Products: Quaker, General Mills, Dollar General, Clorox, OfficeMax, and many others brought in from everyday use.
See "Cruel Shoes"
Describe: what materials were used
Interpret: how you used each material for your product, package, and flier.
Analyze: your American Dream and how this product reflects it. What audience did you appeal to? Where should it be distributed?
Judge: open discussion in the classroom about the product presentation.
